MPI wins award for Queensland Fruit Fly response

Thursday, July 7, 2016

Well done to Auckland, Ministry for Primary Industries, the winner of the IPENZ Award for Excellence in Public Sector Engagement – for their work in the Queensland fruit fly response,

It was a multi-faceted communications campaign preventing the spread of the pest Queensland fruit fly in Auckland in January 2015. MPI needed the public, including those attending Cricket World Cup games at Eden Park, to comply with produce movement restrictions while the pest population was dealt with.

The campaign included extensive advertising, widespread and novel use of social media, direct community liaison and managed use of the news media. More than 530 tonnes of produce waste was collected in disposal bins and there was no spread of the pest outside the controlled area. MPI continues to have ‘social license to operate’ in similar response activities

IPANZ  awards recognise and celebrate outstanding performance in the public sector, and the difference public sector professionals make to the lives of New Zealanders.